Vera Barradas is a professor in the Department of Arts Design and Animation at the Polytechnic Institute of Portalegre where she has taught since 2001. She is currently the Pro-President in the area of Communication and Institutional Image of the Polytechnic of Portalegre. In 2017 she defended the Doctoral Thesis "The image of children's clothing brands created through online experience" at Extremadura University. Vera regularly participates in congresses and seminars with a special focus on investigating topics such as corporate visual identity, digital media, experience design, and emotional design. Vera was a co-founder of 77'83 Atelier de Design, having developed projects in the areas of communication design and illustration. Coordinates the master's degree in digital identity design at the Escola Superior de Tecnologia e Gestão do Politécnico de Portalegre and is a member of communication area in the group for continuous improvement of communication. She's an integrated member of the Valoriza - Research Center for the Valorization of Endogenous Resources.